Salby Nahapetian

I launched Lulu Bloo three years ago with the hopes of establishing an adorably cute and irresistible line of pins and accessories. I noticed that while the lapel pin industry was quickly becoming a fashion trend, there was a niche that I could fill!

And so Lulu Bloo was born! Over the course of the last three years, I've become known as the Queen of Cute! I've quickly strengthened by drawing skills in character development and managed the design, development, sampling and production process from start to finish. 

In 2017, I expanded Lulu Bloo by adding Lulu Bloo Kids, the Lulu Bloo Pin Club and Foodie Pins! It's been a colorful and fun filled adventure. And an overload of cuteness!

This portfolio is a culmination of almost five years of work while I was at Black Lineage Inc. I began my career there as an Assistant Designer and by the end of it, I was Head of Operations for Design & Production. I have been heavily involved in the creative direction, technical development and design of our in-house brands; ARSNL Clothing, Prolific, Dirty Robbers Denim Co., Gigantics and Hi-Top Fade. I have sourced samples, created seamless patterns for textiles, created technical design packets, approved incoming prototypes from our overseas factories, managed the design department and production department and styled lookbook and lifestyle photoshoots. 

Honey & Butter is a Macaron shop based in Irvine, CA. I have had the pleasure of working with them on multiple projects for the last year. 

I've helped with the design, and product development of several pin projects. And recently helped with the production and product development of Graphic T-shirts for their Honey & Butter & Puglie collaboration.

Gigantics was a men's accessories brand featuring back packs, duffle bags, fanny packs and other small accessories. I helped with the product and textile developments. At the height of it's launch, Gigantics was also sold at several Natural History Museums through out the United States.

Posh Peanut is an adorable baby clothing and accessories line based out of Los Angeles. Over the course of the last two years I've had the pleasure of working on several different projects. 

I've been involved in product development of blankets, packaging, apparel, swaddles and bedroom accessories.

I've also been heavily involved in print sourcing and trend forecasting. 

I had the opportunity of sampling some backpack for Johnny Cupcakes featuring some of their all over prints. I developed the tech packs and submitted files to our overseas factories and managed their production sampling. 

High Top Fade (HTF) was a men's sock line, launched in 2015. It was a small line featuring pop culture and streetwear trends. I had the opportunity to work on design and product development. I also managed the sampling and production from start to finish. 

I also oversaw a small team of designers ensuring that the technical design aspect was done in a timely manner. This included the creation of tech packs and seamless all over prints

Pin God is a small enamel pin line based out of Los Angeles. They've steadily grown over the last few years and have been sold online and in retail shops across the U.S. 

I had the opportunity to work on product development and production management at it's launch in 2015. Since then I've continued to work on new projects by creating tech packs that are submitted to factories overseas. 

Pin Design & Production Management | Coming Soon

Over the years I have fallen in love with Adobe Illustrator. And I've started a personal art project. I've transformed all my favorite childhood cartoons into 20 x 30 print collages.

Each character was hand drawn one by one and turned into a vector. Some of these collages have taken well over 200 hours to make. And it was worth every minute! I hope one day to have them all out on display in my home or office.